CODE SWITCHING IN COSMETIC PRODUCT REVIEWS ON THE SOCIAL MEDIA PLATFORM X

ARIANI, SETYA and RACHMAWATY, NOOR and MAHARANI, MAISYITA (2024) CODE SWITCHING IN COSMETIC PRODUCT REVIEWS ON THE SOCIAL MEDIA PLATFORM X. PROCEEDING THE 3RD ENGLISH NATIONAL SEMINAR 2024 "Tech Trends in English Language Teaching". pp. 61-69. ISSN 2986-6456

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Abstract

In Indonesia, code switching is studied in the foreign language context as the process whereby people shift from Indonesian language to English or vice versa in communication depending on the conversational setting or context. The purpose of this study is to explore types of Indonesian-English code switching in cosmetic product reviews. The occurance of intra-sentential switching, inter-sentential switching, and tag switching was identified from the hashtag #racuninmakeup on X social media between 1st and 14th January 2024 and was descriptively interpreted. There were 50 tweets in total representing as the research data. The findings revealed that out of three types of code switching, intra-sentential switching was mostly used in reviewing face makeup products since it occurred within a clause or sentence. In addition, the speakers adjusted grammatical structures such as parts of speech and phrases during the process of code switching. This study highlights positive attitudes in establishing communication by employing code switching. Keywords: Code switching, Context, Cosmetic product reviews, Social media

Item Type:	Article
Subjects:	L Education > L Education (General)
Divisions:	Pendidikan Bahasa Inggris
Depositing User:	Dhita Indah Puspita Rini
Date Deposited:	05 Sep 2024 06:39
Last Modified:	05 Sep 2024 06:39
URI:	http://repository.stkippacitan.ac.id/id/eprint/1661

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