WATI, SUKMA DWIYANA (2025) ANALISIS PERBANDINGAN PERSEPSI KONSUMEN TERHADAP KUALITAS KAMERA DSLR (DIGITAL SINGLE LENS REFLEX) MEREK CANON DAN NIKON PADA KOMUNITAS PWP (PACITAN WEDDING PHOTOGRAPHY). Other thesis, STKIP PGRI PACITAN.
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Abstract
ABSTRAK Sukma Dwiyana Wati. ANALISIS PERBANDINGAN PERSEPSI KONSUMEN TERHADAP KUALITAS KAMERA DSLR MEREK CANON DAN NIKON PADA KOMUNITAS PWP (PACITAN WEDDING PHOTOGRAPHY). Skripsi. Pacitan: STKIP PGRI Pacitan, 2024. Penelitian ini bertujuan untuk mengetahui persepsi anggota komunitas PWP (Pacitan Wedding Photography) tentang kamera DSLR merek Canon dan Nikon berdasarkan delapan dimensi kualitas produk. Jenis penelitian ini merupakan penelitian deskriptif kualitatif. Subjek penelitian ini adalah anggota komunitas PWP (Pacitan Wedding Photography) yang menggunakan kamera Canon dan Nikon dengan menggunakan sampel penelitian pada 20 anggota komunitas PWP (Pacitan Wedding Photography). Metode dalam pengumpulan data adalah dengan menggunakan metode wawancara, angket dan dokumentasi. Teknik analisa data adalah reduksi data, penyajian data, pengolahan data dan penarikan kesimpulan. Untuk menguji kredibilitas dengan metode triangulasi data. Hasil penelitian ini menunjukkan bahwa persepsi anggota komunitas PWP (Pacitan Wedding Photography) tentang kualitas produk kamera DSLR merek Canon dan Nikon berdasarkan delapan dimensi yaitu Kinerja, Fitur, Reliabilitas, Kesesuaian dengan Spesifikasi, Daya Tahan, Kemudahan Perawatan, Estetika dan Kualitas menunjukkan bahwa anggota komunitas PWP (Pacitan Wedding Photography) lebih memilih kamera DSLR merek Nikon dibandingkan Canon. Hal ini berdasarkan hasil wawancara dan hasil kuesioner menggunakan delapan dimensi kualitas produk menunjukkan perolehan presentase mencapai 97% Anggota PWP (Pacitan Wedding Photography) menyatakan bahwa Nikon lebih unggul dibandingkan kamera Canon, dan menyatakan bahwa Kamera Nikon lebih berdampak positif terhadap pengimplementasian di lapangan dibandingkan dengan kamera Canon. ABSTRACT Sukma Dwiyana Wati. A COMPARATIVE ANALYSIS OF CONSUMER PERCEPTION TOWARDS THE QUALITY OF CANON AND NIKON BRAND DSLR CAMERAS IN THE PWP COMMUNITY (PACITAN WEDDING PHOTOGRAPHY). Thesis. Pacitan: STKIP PGRI Pacitan, 2024. This study aims to determine the PWP (Pacitan Wedding Photography) community members' perceptions of Canon and Nikon brand DSLR cameras based on eight dimensions of product quality. This type of research is a qualitative, descriptive study. The research subjects were Canon and Nikon camera users of the PWP (Pacitan Wedding Photography) community members. A research sample consisted of 20 members of the PWP (Pacitan Wedding Photography) community. The data collection methods are interviews, questionnaires, and documentation methods. Data analysis techniques include data reduction, presentation, processing, and conclusions. The triangulation was used to test the credibility of the data. The research results indicate that the PWP (Pacitan Wedding Photography) community members' perception of the quality of Canon and Nikon DSLR camera products is based on eight dimensions, namely performance, features, reliability, conformity to specifications, durability, ease of maintenance, aesthetics, and perception of quality. This shows that PWP (Pacitan Wedding Photography) community members prefer Nikon DSLR cameras over Canon. Based on the results of interviews and questionnaires using eight dimensions of product quality, a percentage of 97% of PWP (Pacitan Wedding Photography) members strongly agree that Nikon is superior to Canon cameras and that it has a more positive impact on implementation in their work compared to Canon cameras. Kata Kunci: Kamera, Presepsi Konsumen, Komunitas Fotografi.
| Item Type: | Thesis (Other) | |||||||||||||||
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| Subjects: | T Technology > T Technology (General) | |||||||||||||||
| Divisions: | Pendidikan Informatika | |||||||||||||||
| Depositing User: | Dhita Indah Puspita Rini | |||||||||||||||
| Date Deposited: | 25 Feb 2025 03:07 | |||||||||||||||
| Last Modified: | 25 Feb 2025 03:07 | |||||||||||||||
| URI: | http://repository.stkippacitan.ac.id/id/eprint/1849 |
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